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LETTER TO THE EDITOR
(TibetanReview.net, Sep23’25)
Last week, the Canadian outdoor brand Arc’teryx, now owned by Chinese sportswear giant Anta, joined hands with Chinese artist Cai Guo-Qiang to stage a massive fireworks display in Gyantse, Tibet. The company presented it as an artistic collaboration, and the fireworks spanned two kilometers, symbolizing creativity, nature, and transcendence. Instead, they staged a display of corporate and state power. Their act shows that Tibet is not seen as the homeland of an oppressed people. It is treated as a blank canvas for branding by outsiders. The voices and rights of Tibetans are ignored.
For Tibetans, this spectacle was not beautiful. It was de...
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