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On September 19, 2025, Canadian outdoor apparel brand Arc’teryx, in collaboration with Chinese pyrotechnic artist Cai Guo-Qiang, staged a promotional fireworks display titled “Rising Dragon” at over 5,500 meters (18,000 feet) in Tibet’s pristine mountains. The stunt has sparked widespread outrage, both within China and globally, for its blatant disregard for Tibet’s fragile ecosystem and sacred cultural significance.
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